With our investment, Pickering, Malton and Norton joined the national Magic Tenner campaign, offering £10 deals that encouraged people to shop locally and support independents. Over 100 small businesses took part, each showing how local spending multiplies, as every £10 spent can return up to £50 to the local economy through suppliers and services. “When you buy from one business, you support many others,” said Andrew Bundy of Pickering Book Tree. The initiative created stronger local collaboration and renewed belief that small choices can have a powerful, lasting economic impact.

Masham has revitalised its high street by celebrating its Peculier Parish heritage, our funding helping to bring the project to life. Peculier Masham introduced a new brand, signage, and guided storytelling tours that have doubled website traffic year-on-year. A radio campaign reached 46,500 listeners weekly and tours sold out quickly. Community events such as Yorkshire Day and the Masham Sheep Fair attracted record attendance. Edible Planters, grown by local schools and Scouts and linked to recipes from chef Jon Atasharoo, combine sustainability, creativity, and community pride, helping the town flourish once again.