Photo: David Skaith shopping on Bedale’s High Street.
Mayor David Skaith has pushed other mayors across the North to take part in a new challenge on the high street in the run up to Christmas.
Inspired by the ‘Magic Tenner’ initiative, which has promoted the ripple effect of spending money on local businesses in the region, he has challenged himself with £10 and ten minutes to find gifts for each of his Northern mayoral colleagues.
The campaign will see the York and North Yorkshire Mayor support independent businesses on high streets across the region.
Its aim is to raise awareness of the unique offerings available across our local high streets, particularly at a time when online shopping continues to dominate.
David Skaith, Mayor of York and North Yorkshire said: “As someone who’s run a shop on the high street, I know first-hand how tough it can be for independent traders.
“Christmas is a vital time for many small businesses, and this challenge is a simple way for all of us to show our support. Choosing to shop locally really does make a difference to our high streets and the communities they serve.
“It might feel like a small action, but it has a big impact – supporting local jobs, protects our rich local character, and the long-term health of our high streets.”
The Mayor’s shopping wishlist has so far spanned the region’s independent shops, from Ballantynes Chocolates in Bedale, White Rose Books in Thirsk and Hearts Boutique in Easingwold.
This initiative complements Mayor Skaith’s ongoing commitment to supporting high streets through the Vibrant and Sustainable High Streets Fund. Since launching in February 2024, the fund has invested more than £2 million across 39 projects, directly supporting local communities and contributing to the renewal of high streets across the region.
Phase three of the fund represents the final opportunity for local partnerships to apply for support. To allow for seasonal pressures, the application window has been extended, with a deadline of Friday 30 January 2026.
Applicants will need to demonstrate clear, sustainable plans showing how their proposals will continue delivering benefits beyond the initial funding period, ensuring a lasting impact for local communities.